Privacy policy

At LBlu Apparel, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit or interact with www.lbluapparel.com or place an order with us.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please do not use our website or services.

1. Scope and Acceptance

This Privacy Policy applies to information collected through our website, services, orders, communications, and other interactions with LBlu Apparel.

By using our website or placing an order, you agree to the collection and use of information as described in this Privacy Policy.

2. Information We Collect

A. Personal Information

When you register on our website, place an order, subscribe to our communications, participate in a campaign, or contact us, we may collect:

  • Full name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment-related information

Payment information is processed securely through our third-party payment partners. We do not store your complete credit or debit card details on our servers.

B. Technical and Usage Information

When you browse our website, certain information may be collected automatically, including:

  • IP address
  • Device type
  • Browser type
  • Operating system
  • Pages visited
  • Browsing activity
  • Time spent on pages
  • Referring website or source

This information may be collected through cookies, analytics tools, and similar technologies.

C. Information You Provide

We may also collect information that you voluntarily provide to us, including:

  • Product reviews
  • Feedback
  • Survey responses
  • Contest or campaign submissions
  • Customer service messages
  • Emails and other correspondence

3. How We Use Your Information

We may use the information we collect to:

  • Process and fulfill your orders
  • Process payments and provide order updates
  • Provide customer service and support
  • Communicate with you about your orders, account, or our services
  • Send promotional and marketing communications where permitted and where you have provided consent
  • Personalize your shopping experience
  • Improve our website, products, services, and customer experience
  • Analyze website usage and performance
  • Detect, prevent, and investigate fraudulent or unauthorized activities
  • Protect the security of our website and users
  • Comply with applicable legal and regulatory requirements
  • Enforce our terms, policies, and legal rights

We may share necessary information with trusted service providers, such as delivery partners, payment gateways, hosting providers, analytics providers, and marketing service providers, only where required to provide our services or operate our business.

4. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to improve website functionality, user experience, analytics, and marketing.

Essential Cookies

These cookies are necessary for basic website functionality, including:

  • Shopping cart functionality
  • Login and account sessions
  • Checkout processes
  • Website security

Analytics and Marketing Cookies

These cookies may help us understand website traffic, measure performance, personalize content, and improve our marketing activities.

You can control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of some parts of our website.

5. Data Sharing and Disclosure

We do not sell or rent your personal information for marketing purposes.

We may share your information with trusted third parties when reasonably necessary, including:

Service Providers

We may share information with:

  • Shipping and delivery partners
  • Payment gateways and payment processors
  • Website hosting and technology providers
  • Email and communication service providers
  • Analytics and marketing service providers

These parties receive only the information necessary to provide their respective services.

Legal and Regulatory Requirements

We may disclose information when required to:

  • Comply with applicable laws or legal processes
  • Respond to lawful requests from government authorities
  • Prevent fraud or unauthorized activities
  • Protect our rights, property, or safety
  • Resolve disputes

Business Transfers

If LBlu Apparel is involved in a merger, acquisition, restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable laws and appropriate safeguards.

6. Data Security and Retention

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, misuse, alteration, disclosure, or destruction.

We may use secure servers, SSL encryption, access controls, and other industry-standard security measures.

Payment information is processed by trusted payment service providers. We do not retain complete payment card information on our systems.

We retain personal information only for as long as reasonably necessary to:

  • Provide our services
  • Complete transactions
  • Maintain business and transaction records
  • Comply with applicable legal requirements
  • Resolve disputes
  • Prevent fraud and enforce our agreements

Where permitted by applicable law, you may request access to, correction of, or deletion of your personal information.

7. Children's Privacy

LBlu Apparel offers products designed for girls aged 2 to 16 years. However, our website and purchasing services are intended to be used by parents, guardians, or other adults on behalf of minors.

We do not knowingly collect personal information directly from children under the age of 18.

If we become aware that personal information has been collected directly from a child without appropriate consent, we will take reasonable steps to delete such information.

We encourage parents and guardians to supervise children's use of the internet and our website.

8. International Access and Data Transfers

If you access our website from outside India, your information may be processed or stored in India or other locations where our service providers operate.

By using our website, you acknowledge that your information may be transferred across borders where necessary to provide our services, subject to applicable laws and regulations.

9. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, services, or applicable laws.

Any updated version will be posted on this page with a revised "Last Updated" date.

We encourage you to review this Privacy Policy periodically to remain informed about how we handle your information.

10. Your Rights and Grievance Redressal

Depending on applicable law, you may have rights regarding your personal information, including the right to:

  • Request access to your personal information
  • Request correction or updating of inaccurate information
  • Request deletion of your personal information where legally permitted
  • Withdraw consent for promotional communications
  • Object to or restrict certain processing activities where applicable
  • Raise a privacy-related concern or grievance

To exercise your rights or raise a concern, please contact us using the details provided below.

We will review and respond to your request within a reasonable period and in accordance with applicable law.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact us:

LBlu Apparel

Email: support@lbluapparel.com

Registered Address:
A-16/7, 3rd Floor,
Vasant Vihar,
New Delhi – 110057, India